Vol. 15, No. 1, June - December 2023

This study attempted an investigation of language use in bank advertising slogans. The analysis was done by gathering twenty-four bank advertising slogans from various platforms on-line. The stylistic analysis was done using four levels of stylistic description: graphological, lexical, syntactic and semantic. Among the findings of this work are that language is an important tool of advertisements and also that the variety of English used by advertising slogan makers maybe standard or non-standard. Another fact evident in the analysis is that the Bank advertising slogan maker modulates his English to perform one basic function, which is to gain customers. In all, the work is a contribution to researches in the functional use of language.

Keywords: stylistics, stylistic analysis, language, bank advertisement, slogans