Vol. 15, No. 1, June - December 2023

This research work was carried out basically to examine the perception of the people of Share and Tsaragi people on the media influence on Communal clashes Management. Although, many works have been carried out on a similar topic, but this work sought to see the media angle of the work. The study adopted a descriptive survey design with the use of structured questionnaire to elicit information from the respondents. Purposive, Stratified, and simple random sampling was used to select 200 respondents. Data for this study were analyzed using descriptive statistics; Pearson Product Moment Correlation (PPMC) was used to analyse the hypotheses formulated for the study through Statistical Package for Social Sciences (SPSS) with level of significance at 0.05. The findings revealed that There is a significant relationship between reporting accuracy in media and management of communal clashes; there is a significant relationship between promoting open debate and management of communal clashes; there is a significant relationship between representing diverse views and management of communal clashes; and there is a significant relationship between manipulation of report by media and management of communal clashes. Based on the findings in this study, it was recommended that, government should endeavour to use media to get accurate information on communal clashes in Share and Tsaragi. Also, media should ensure that they are accurate in their reportage of communal clashes to finding lasting solution to the problem. Most often, the media can sometimes bend the rule as a way of social responsibility to ensure the safety of lives and properties.

Keywords: perception, share, Tsaragi people, media influence, communal clashes and management